White Papers

Seizing the opportunity in Mobile Broadband

In June of 2010 Acision commissioned independent market research agency, YouGov to undertake a detailed survey regarding consumer perception of mobile broadband in the UK. The research covered key aspects such as Quality of Experience, customer satisfaction, video quality and consumer acceptance and awareness of possible VAS and fairness policies. The commissioned research was based on the same panel as YouGov´s ‘Dongle Tracker’, which has been providing quarterly trends in mobile broadband for the past two years. This report provides a detailed description of the outcomes of both sets of research, providing a longer term trend analysis of broadband in the UK as well as a detailed snapshot of the state of mobile broadband in June of 2010.